TRENDS IN BEAUTY & PERSONAL CARE PRODUCT DISTRIBUTION.

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MEDIA RELEASE PR43027

Trends in Beauty & Personal Care Product Distribution

NEW YORK, Jan. 26, 2011 /PRNewswire-AsiaNet/ --

What: "The Changing Face of Beauty Distribution" Webinar

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When: Monday, January 31, 2011, 1:00 p.m. EST

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How: Registration and rate information at www.hbaexpo.com or http://bit.ly/beautydistrwebinar

WHY: Get an insider's view on the current state of beauty distribution, and learn how to make the best choices for selling beauty and personal care brands. "The Changing Face of Beauty Distribution," (http://bit.ly/beautydistrwebinar) a 60-minute video re-cap from HBA Global (http:/ www.hbaexpo.com), will provide unique insight from retail experts from department stores, indie boutiques, and the internet. They will discuss what's really going on in the world of beauty distribution today and focus on the following hot-topics:

* The changing expectations of today's beauty shopper

* How different retail opportunities interrelate with each other

* Case study: How to find the distribution channels that work best with your brand.

(Logo: http://photos.prnewswire.com/prnh/20101029 NY91471LOGO)

The speaker line-up includes

Howard Kreitzman, Vice President, Cosmetics and Perfume, Bloomingdale's Mr. Kreitzman's professional background includes more than 35 years of diverse retail experience including department stores, international duty free luxury goods, and multi venue specialty retail environments. Since 2003, he has been Vice President, Cosmetics and Fragrances for Bloomingdale's, as general manager for all aspects of the company's national beauty business.

Marla Malcolm Beck, Founder and CEO, bluemercury Guided by her passion and belief that beauty clients desired honest, friendly, and expert advice, Ms. Beck founded bluemercury in 1999 when she was 29 years old. Bluemercury currently has 26 locations from coast-to-coast, carries over 60 indulgent beauty brands from around the world, and operates luxurious skin spas with cutting edge, results-oriented treatments at each location. Bluemercury's innovative retailing model has been written about in Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of numerous books, including Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

Donna Tarantino-Loyle, Director of Health and Beauty, ShopNBC A tour-de-force in the multichannel retailing marketspace with over 15 years in the beauty category, Ms. Tarantino-Loyle's award-winning expertise is rooted in leadership roles at QVC, Lord & Taylor, Prestige Fragrances & Cosmetics, and Macy's and is also a successful entrepreneur through founding her own agency, Planet Pink. Throughout her career, she has played an integral role in conceiving, developing and designing exclusive beauty product lines, as well as having launched a number of early-stage beauty brands into household names, including Bare Escentuals, Smashbox Cosmetics, Philosophy, Nick Chavez Haircare, Models Prefer, and Laura Geller Make Up Studios.

The video webinar will be moderated by Ada Polla, President and CEO, Alchimie Forever, a Swiss antioxidant skincare line. Subscribers to the Webinar will be able to access the content on demand for up to six months.

For more information contact: Rebecca Fraimow, at rfraimow@hbaexpo.com or call 609-759-7605.

To register go to http://www.hbaexpo.com or http: /bit.ly beautydistrwebinar.

CONTACT: Annie Scully, +1-845-368-0608, ascully@hbaexpo.com

SOURCE: HBA Global

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