GAME DEVELOPERS CONFERENCE -- Akamai Technologies, Inc. (Nasdaq: AKAM), the leading provider of cloud optimization services, announced Electronic Software Delivery for Gaming, a solution that leverages the strengths of the Akamai network to enhance a consumer's game download experience and increase download completion rates for game publishers in the competitive online gaming space. Comprised of the Akamai Download Manager, Akamai Download Analytics, and HTTP delivery, the solution is intended to improve critical first impressions to give game publishers more tools to convert site visitors to paid customers.
Akamai Electronic Software Delivery for Gaming is designed to work with try-before-you-buy, massively multiplayer online games (MMOG) and free casual games to ensure a high-performing and engaging download experience to reduce download abandonment, improve completion rates and handle large demand spikes, without compromising the download experience. The solution also aims to give game publishers better insight into download metrics and consumer behavior, and support business models that help manage costs with a greater level of predictability.
"The Internet has transformed the gaming industry and presented new opportunities for game distribution and monetization," said Reynold Harbin, Senior Product Line Director at Akamai. "Online and digitally-distributed games have advantages over the traditional software-in-a-box retail model, including more efficient game distribution, global reach, more social gaming experiences, and the opportunity for innovative, new business models. Akamai's gaming solution was developed to help game publishers avoid the challenges of the Internet, thereby playing a key role in their online growth and success."
Keywords: Akamai Technologies, Akamai Technologies, Inc., Industry, Internet Software and Service Companies, Technology Companies.
This article was prepared by Computer Weekly News editors from staff and other reports. Copyright 2011, Computer Weekly News via VerticalNews.com.
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